Spread across the papers, Internet and being widely debated over the radio is this weeks most recent 'Kerry Katona' incident.
During her appearance on This Morning interviewed by Fern Britton and Philip Schofield, viewers quickly realised that something was not right.
Texts and phone calls came in their hundreds and eventually presenter Philip Schofield asked Katona if everything was ok. From the moment the cameras began filming, she had been mumbling her words and seemed very agitated.
With a history of drug use and family problems, hardly a day goes by without the mention of her most recent scandal.
The BBC reported that following her interview on This Morning, she was fuming with Schofield for embarrassing her on live television.
For the viewers at home, it seemed like a reasonable question to ask a guest who was in a clear state both mentally and emotionally.
It is now the end of the week and featured on the BBC News Entertainment page is Kerry Katona's response and the fact that she will remain contracted as the face of Iceland.
For someone who has clearly had a hard childhood followed by drug abuse and a broken marriage, I, as I'm sure many others, feel some sympathy towards her.
But a point comes when you have to wonder why these people are in the spotlight in the first place. She was a member of girl band Atomic Kitten who she left after a few hit singles but apart from that and a disastrous MTV deal in which they filmed her daily life, she has not been very successful.
Living life in the spotlight without having any particular talents to back it up seems to be a real soul destroyer for many of these 'celebrities'. The same applies to Jade Goody who made a fortune following her time on Big Brother, although she has suffered one trauma after another.
For some I think the time comes when you have to pack it up and realise that you are not getting any success anymore. It would do both Katona and her family so much good if she considered doing just that.
She has been lucky enough to have the short success that she has had and the money to keep herself going, which most people could only dream of having.
But it's even more of a shame when someone so fortunate pops up on our screens once in a while to tell us how miserable her life is and what the next crisis is that she has to go through.
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